GRAINPRO LAUNCHES A NEW ICON FOR ITS BRAND AND LOGO
Concord, Mass., USA, July 28, 2017
GrainPro®, the leader in Ultra Hermetic™ technology, today introduces its iconic corporate brand and logo. The new branding strategy reflects GrainPro’s increasing role in leading the way in innovating Ultra Hermetic™ postharvest solutions that are helping create a more food secure future.
Since its humble beginnings in 1992, GrainPro has been recognized as a leader in hermetic storage and postharvest solutions. The company has been helping food producers of all sizes reduce their food losses and increase overall profits. its technology has continued to evolve to fit the needs of farmers as the world becomes more connected.
Today, GrainPro’s products are being used in more than 110 countries worldwide. Its name has become synonymous in solar drying, and the safe and chemical-free storage of a wide range of dry agricultural commodities. Its impact and positive contributions are felt especially in developing parts of the world where 25 to 40 percent of staple food crops are lost due to infestation and fungal growth because of improper handling and management.
GrainPro’s rebranding reflects its successful and ongoing growth in the food security sector. Today, the company is also leading the way in innovative solar drying and transport solutions – providing a full suite of products designed to protect food from farm to market to tables.
“We’ve been working on a brand that captures our leading role in the industry,” says Tommy Ng, Vice President for International Sales and Marketing at GrainPro. “Its implementation is a step in the right direction as we continue to position our company as more than a product or service, but as an inspiration in the marketplace, in the industry and within the communities we live in.”
The new logo – the first in 10 years – echoes a contemporary look and feel that appeals to this generation’s food producers. It evokes the radical evolution of the symbolic stem and leaves that used to stand out alone into what appears to be embraced and connected to the rest of the image. This signifies GrainPro’s link to its focus on sustainability and growth, and in earning the lifetime loyalty and trust of customers. The green tint mirrors its mission of developing solutions that are safe for consumers and the environment, while raising the quality of life of food producers and smallholder farmers, especially in developing parts of the world. The new typeface lends an elegant, modern, and cleaner appearance.
“Storing the Future” will stay as GrainPro’s tagline. Timeless and on-point, this reminds customers about the company’s ultimate mission, suggesting an optimistic and brighter tomorrow – without hunger –through innovation.
GrainPro’s web presence, marketing collateral, and official documents will begin carrying the new iconic brand. In fact, a team is currently working hard at redesigning the “new” GrainPro’s official website into a more visually-appealing and user-friendly experience, while carrying the new visual themes.
Please watch this video to see how GrainPro’s logo has evolved.